Michael is the CEO and president of NYRR. Since the day he took over the company’s leadership, it saw nothing else but increased revenue over time. For instance, the company’s revenue has risen to more than $120,000,000. He also increased the number of participants to more than 800,000 after partnering with some groups like TCS, Trust for Public Land, and New Balance.
Being as sports enthusiastic, he has engaged in 28 consecutive NYC marathons and raised money for kids’ charity teams. Precisely, he is a leader by example and is capable of hiring able people.
Professionalism In NYRR
Michaels leadership methods in NYRR enable him to nurture a professional and efficient culture of getting rid of miscellaneous and faulty expenses. He also helped the company to diversify its revenue.
Today NYRR has become the world’s largest and best marathon. It also boasts America’s premiere participatory sports organization, with most shares and the most extended industrial distinction list.
Michael runs NYRR with plenty of experience from his former working places and leadership positions. Before joining NYRR, he was CEO at Cole Haan.
He led all kinds of strategies from marketing, brand development, creative and digital. More, he established a 5-year multi-channel expansion program. The plan doubled the company’s revenue and drew its coalition with Nike.
Apart from Cole Haan’s, he has also led WPP Prism, a strategic marketing company whose hosts include PGA, Coca-Cola, and AT&T.
Collaboration with Sponsors
Apart from being a good leader, Michael is good at socializing and has managed to pull several sponsors for NYRR. It has received sponsorship from IT services and Tata Consultancy Services (TCS) in launching the race’s official mobile app before the beginning marathon. The mobile app has features that track each mile, advantageous for both spectators’ and racer’s time. Click this link to learn more: https://www.f6s.com/michaelcapiraso