The now-trendy Hawkers sunglasses company began as a more modest startup in Spain, based on the second-hand merchandising company, Saldum Ventures. Saldum’s business model itself was less than successful to start, leading its founders, David and Alex Moreno, and friends, Pablo Sánchez and Iñaki Soriano, to invest $300 in 27 pairs of Knockaround sunglasses from the US.
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The sunglasses made a profit with online sales, making the team official distributors.
The team, however, wanted to go its own way by marketing its own sunglasses brand that made attractive styling accessible at an affordable price.
The company became Hawkers, a proposed direct competitor with luxury brands like Gucci and Prada that still sold $20 to $40 per pair. The plan showed success with online sales and advertising on such platforms as PayPal and Facebook.
Nevertheless, the company began confronting the practicalities of managing and financing its own success, which ran into millions of dollars in monthly sales, prompting it to bring on investors, among whom was Alejandro Betancourt Lopez.
Betancourt Lopez, an entrepreneur, business founder and angel investor and graduate of Boston’s Suffolk University, had already headed multiple international companies, including oil ventures and the O’Hara Administration asset management company.
Betancourt Lopez saw great potential in the sunglasses-based brand and proceeded to raise approximately $56 million in funds. Subsequently, he joined the company’s leadership team and initiated operational and marketing strategies for young adults through social media platforms.
Betancourt Lopez also engaged in brand partnerships, including Spanish apparel companies, where the sunglasses appeared as accessories. Representation by celebrities, including Nicky Romero, Dani Alves and Paula Echevarría, and college-oriented influencer campaigns also helped to make the company a $70 million brand, selling over 10,000 units each day. Refer to this article to learn more
In 2018, subsequent to Betancourt Lopez’s investment of 20 million in euros and his taking ownership of half of the company’s capital value, Alejandro Betancourt Lopez became the brand’s president.
Since then, Alejandro Betancourt Lopez has continued to make the original startup a well-known high-quality yet affordable brand through forward-thinking marketing, including a partnership with superstar soccer player, Leo Messi.
Alejandro Betancourt Lopez earned two degrees at the Boston, Massachusetts, Suffolk University, one in economics and the other in business administration. He’s also managed and founded such companies as Guruceaga Group, BGB Energy, Pacific Exploration, ICC-OEOC and O’Hara Administration.